Thématiques :
Les références sont classées par ordre chronologique (en partant des plus récentes) ; celles qui ne le sont pas (en fin de liste) par ordre alphabétique.
Wix: Best overall
WordPress.com: Best for tight budgets
Drupal: Best for enterprises
Shopify: Best for e-commerce businesses
Joomla: Best for new developers
TYPO3: Best for extension library
WordPress.org: Best for customization
Agences référencées par sortlist.fr
Infostrates (à partir de 25 000 euros)
RnD (3 500 euros)
Split (1 000 euros)
Agences référencées par sortlist.fr
Expert SA (à partir de 1000 euros)
Likeweb Agency (1 000 euros)
Feel and clic (1 000 euros)
Agences référencées par sortlist.fr
Devolia (à partir de 10 000 euros)
Autour de l'Image (5 000 euros)
Zee Group (5 000 euros)
Siteground
Bluehost
Ipage
Siteground
Bluehost
Ipage
Inmotion Hosting
Bluehost
A2 Hosting
Les points d’entrées des hackers sont en réalité les plugins, les thèmes et les mots de passe faibles. Pas directement WordPress.
Si vous avez 20 plugins sur votre site, statistiquement, vous vous ferez hacker tôt ou tard.
C’est une bonne chose d’installer une double authentification.
Les 2/3 des sites Web faisant appel à un CMS utilisent WordPress. (Toutes solutions confondues, WordPress motorise un site sur trois.)
CMS WordPress (Open Source), 62,8%
SiteBuilder Shopify (SaaS/e-commerce), 6,2%
SiteBuilder Wix (SaaS), 3,8%
SiteBuilder Squarespace (SaaS), 3%
CMS Joomla (Open Source), 2,5%
CMS Drupal (Open Source), 1,5%
Magento (solution Open Source/e-commerce), nc
Prestashop (solution Open Source/e-commerce), 1,2%
[1re minute] Est-ce qu'il existe un CMS plus Google Friendly que les autres ? Non. Tous les CMS majeurs du marché permettent de faire du SEO de qualité.
[2e minute] Tu fais un site sous WordPress, tu vas rajouter l'extension Yoast, et comme çà, t'as rien à faire, ton site sera bien référencé. Sincèrement, c'est du n'importe quoi !
[4e minute] Choisir le CMS en fonction du cahier du charges, le SEO vient après.
- [Affiliation] Build An Affiliate Shop.
- [Location] Let Users Book Online.
- [Annonces immobilières] Create Real Estate Listings.
- [Vente en ligne] Sell Physical or Digital Goods.
- [Annuaire] Create a Directory Website with Maps.
- [Forum] Start A Forum.
- [Financement participatif][Crowdfunding] Rally Your Readers Around A Cause.
- [Facturation] Invoice A Client.
- [Support client : messagerie instantannée] Offer Support Through Live Chat [If you’re offering any sort of service or product].
- [Support client : base de connaissance] Provide Customer Support With A Knowledge Base.
- [Place de marché] Build a Classifieds Page [If you’re looking to build a marketplace].
- [Site d'emploi] Create A Job Board.
- [Administration] Manage Multiple Sites Under A Single Installation.
- [Développement] Use WordPress As A Framework For Virtually Any Application.
Website Structure. Many websites have a less than optimal structure. The following disciplines attempt to address this problem: information architecture (IA), which is about organising content to give a better user experience (UX) ; SEO, which includes organising content to give a better signal to search engines.
Introduction To Siloing. Siloing includes: keyword research […] ; organising your content hierarchically, based on those target keywords ; reinforcing that structure through menus, breadcrumb, linking and URL structure.
Siloing Theory. Covering the theory in full is beyond the scope of this article […] Bruce Clay’s article is very in-depth […]. A lot of the thought on siloing over the last 10 years comes from Bruce Clay. It’s also an underlying fundamental of his Search Engine Optimisation All In One For Dummies book.
Where Does Siloing Fit Into SEO? Siloing has been around for roughly 10 years and it’s a white hat SEO technique […] siloing is something that really needs to be built in from the start, as the whole site revolves around it and it’s complicated to retro-fit.
Siloing and WordPress. Creating Your Website Structure, URL Structure (sitename.com/silo/sub-silo/page), Menus, Breadcrumbs, Home Links, Rules About Linking Between Silos, Limiting The Number Of Links, Silo Landing Pages [Categories], The Home Page, Sidebar Widgets, …, Converting an existing site.
[Maillage interne des pages] How Should You Structure Your Website? [Modèle de navigation à appliquer avec des sites comportant cinq niveaux hiérarchiques : page d'accueil + trois niveaux de classement intermédiaires + contenus élémentaires]
Taking Site Structure To The Next Level. [Éviter les mots-clés génériques (produits, solutions…), limiter le cross-linking aux pages les plus proches les unes des autres, soigner le contenu des pages intermédiaires (rubriques et sous-rubriques)]
[Structuration des liens de menus] Virtual Siloing. With virtual siloing, you arrange all of your internal links strategically. Rather than allowing each page to link willy-nilly to any other page on the Web site, prune links to show the connections between related pages within a silo and main landing pages.
[Architecture des pages et URL associées] Physical Siloing. Siloing can also be done through the physical directory structure of your site. The advantage of this method of siloing is that page URLs automatically reflect how they fit in the overall subject hierarchy of the site.
[Pertinence des contenus] The Real Trick is Knowing What Your Site is About. Rankings often are damaged in two major ways: either by including irrelevant content, or by having too little content for a subject.
Publishing on the World Wide Web. Web publishers have a choice to make their web sites OPEN to the general pool of all Internet users, or CLOSE them, and thus make the information accessible only to those with advance authorization [le Web donne accès à des contenus qui sont soit publics soit privés].
A distributed system with no centralized control. 1. Running on tens of thousands of individual computers [serveurs] on the Internet, the Web is what is known as a distributed system ; 2. No single organization controls any membership in the Web, nor is there any centralized point from which individual web sites or services can be blocked from the Web.
Contrast to closed databases. The Web's OPEN [tout le monde peut accéder aux contenus], DISTRIBUTED [les contenus diffusés sont répartis sur des serveurs], DECENTRALIZED [il n'y a pas de ticket d'entrée : le Web est un club ouvert qui donne à chacun la possibilité de publier (ou de partager) comme il l'entend].
Publish simultaneously to all your digital channels, with content automatically optimized for each screen and device.
Démo Steve Jobs
Determining Website Theme. A site must provide information that is organized in a clear structure […]. When a site's information has been stripped away from its design […] you have a high likelihood of achieving high rankings.
Building a Website Theme with Physical Silos. Directory silos reinforce themes by grouping like content pages under one […]. A minimum of five content pages are needed to establish the theme and each must be named to reinforce the subject matter.
Building a Website Theme with Virtual Silos. In a virtual silo, each supporting page is linked to the category landing page and also linked to the other supporting pages for that theme. The theme of the silo is created and reinforced by this type of cross linking of the pages.
Keyword Rich Content. [Is about using Google operators] to determine how much content [combien de pages] will be required to compete for a given keyword phrase.
Silo Maintenance. It is critical that […] steps are taken to maintain that ideal silo structure by carefully maintaining silos, pruning back and then expanding silos to improve subject relevance.
- Analytics & Web Intelligence [Travail de veille].
- Keywords & Content [Contenu des pages et mots-clés associés].
- Site Architecture & On-Page Elements [architecture des pages et structure des contenus (dans les pages)].
- Usability & Web Design [règles de navigation, règles de mise en page, règle de composition, charte graphique].
- Link Development.