[Structuration des liens de menus] Virtual Siloing. With virtual siloing, you arrange all of your internal links strategically. Rather than allowing each page to link willy-nilly to any other page on the Web site, prune links to show the connections between related pages within a silo and main landing pages.
[Architecture des pages et URL associées] Physical Siloing. Siloing can also be done through the physical directory structure of your site. The advantage of this method of siloing is that page URLs automatically reflect how they fit in the overall subject hierarchy of the site.
[Pertinence des contenus] The Real Trick is Knowing What Your Site is About. Rankings often are damaged in two major ways: either by including irrelevant content, or by having too little content for a subject.
