Website Structure. Many websites have a less than optimal structure. The following disciplines attempt to address this problem: information architecture (IA), which is about organising content to give a better user experience (UX) ; SEO, which includes organising content to give a better signal to search engines.
Introduction To Siloing. Siloing includes: keyword research […] ; organising your content hierarchically, based on those target keywords ; reinforcing that structure through menus, breadcrumb, linking and URL structure.
Siloing Theory. Covering the theory in full is beyond the scope of this article […] Bruce Clay’s article is very in-depth […]. A lot of the thought on siloing over the last 10 years comes from Bruce Clay. It’s also an underlying fundamental of his Search Engine Optimisation All In One For Dummies book.
Where Does Siloing Fit Into SEO? Siloing has been around for roughly 10 years and it’s a white hat SEO technique […] siloing is something that really needs to be built in from the start, as the whole site revolves around it and it’s complicated to retro-fit.
Siloing and WordPress. Creating Your Website Structure, URL Structure (sitename.com/silo/sub-silo/page), Menus, Breadcrumbs, Home Links, Rules About Linking Between Silos, Limiting The Number Of Links, Silo Landing Pages [Categories], The Home Page, Sidebar Widgets, …, Converting an existing site.
