Determining Website Theme. A site must provide information that is organized in a clear structure […]. When a site's information has been stripped away from its design […] you have a high likelihood of achieving high rankings.
Building a Website Theme with Physical Silos. Directory silos reinforce themes by grouping like content pages under one […]. A minimum of five content pages are needed to establish the theme and each must be named to reinforce the subject matter.
Building a Website Theme with Virtual Silos. In a virtual silo, each supporting page is linked to the category landing page and also linked to the other supporting pages for that theme. The theme of the silo is created and reinforced by this type of cross linking of the pages.
Keyword Rich Content. [Is about using Google operators] to determine how much content [combien de pages] will be required to compete for a given keyword phrase.
Silo Maintenance. It is critical that […] steps are taken to maintain that ideal silo structure by carefully maintaining silos, pruning back and then expanding silos to improve subject relevance.
